Joel Cadbury is a born entrepreneur, the son of Peter Cadbury (Westward
television & Keith Prowse) and Jennifer d’Abo (Ryman & Moyses Stevens). Joel’s
first and only job was a three month role as ‘factory boy’ at Thomas Tingley
Steel Works in Elephant and Castle. He subsequently spent 5 years in the
nightclub business working with over 30 clubs, entertaining 4,000 people per
week until aged 23, an opportunity arose to purchase a bar and ended up with the
acquisition of The Goat in Boots building and the foundation of Longshot in
Since then, Joel has been the Chief Executive of Longshot. He remains on the
Board of The Groucho Club and The Third Space, as well as being on the Board of
The Royal Parks Foundation.
Having also worked in the nightclub business, whilst gaining a retailing degree
from Oxford Brookes University, Ollie joined Freud Communications as an account
manager before leaving in 1995 to join Longshot.
Since joining Ollie has, at various times, been Managing Director of all aspects
of Longshot’s businesses. At all times responsible for building design, brand
and development projects.