The Third Space Swimathon

In March 2005 Longshot started a bi-annual swimathon for ‘Action on Addiction’, a charity that provides support for addicts and their families. Swimmers of all ages and abilities swam 120 lengths per hour in the fastest time possible.

Celebrity guest swimmers in 2007 included Chris Evans and Richard Bacon who took part to help raise £106,000 in under 3 hours.

Longshot underwrote all event costs so that all proceeds went directly to Action on Addiction.


St Paul's Knightsbridge Carol Service and Christmas Fayre

Since 2006 Joel has organised and orchestrated an annual carol service and Christmas Fayre in aid of the St. Paul’s Knightsbridge Foundation.

Sponsors include The Berkeley Hotel, Jo Malone and Harvey Nichols. In the last 2 years over £50k has been raised for the Foundation, with the help of celebrity involvement from Damien Lewis and Terry Wogan among others.